"Gangnam Style" (Korean: 강남스타일, IPA: [kaŋ.nam sɯ.tʰa.il]) is a K-pop song by South Korean rapper Psy, released on July 15, 2012, by YG Entertainment as the lead single of his sixth studio album, Psy 6 (Six Rules), Part 1 (Ssai Yukgap Part 1). The term "Gangnam Style" is a neologism that refers to the nouveau riche lifestyles associated with the Gangnam region of Seoul.