We love Maoms

Haribo Maoam have been around for a long time. The early history is a bit murky, but according to Haribo, Edmund Munster (not this one), who ran the Düsseldorfer Lakritzenwerk (Dusseldorf Licorice Works) bought the license for the chewy, fruity candy Maoam and began making it in Germany.

It was packaged as a penny candy, an impulse item with bold, colorful wax paper wrappings in popular flavors like Lemon, Strawberry, Pineapple, Orange and Raspberry. In 1986 Haribo bought the Edmund Münster company and began making the already iconic Maoam fruit chews.

After 80 years on the market, Maoam sweets are found in a variety of formats and features packaging designed to appeal to children (though plenty of adults are fans). They’re sold around the world. The most common packages are probably the Maoam Minis which is a long package that looks like a bar but is actually five different packets of individual flavors. The current flavor set includes: Cola, Orange, Lemon, Apple, Cherry and Raspberry.

One of the funnest parts of Maoam sweets is how outrage pops up every once in a while about the supposedly suggestive characters on the packages.

There’s a lot of packaging in a Maoam packet. Each piece is individually wrapped, then packaged together in a little stack of five for each flavor, then another cellophane over-wrap. This leaves plenty of evidence that you’ve been eating candy (though the wax papers are mercifully quieter than the cellophane).

Orange They are small, about the same mass as a Starburst. Though the packages are colored, the candies themselves are only lightly tinted. The chew is soft and bouncy. I’d call it a cross between Starburst and HiCHEW. They’re even a little creamy. The orange is a bit like a Creamsicle. It’s a soft orange flavor, not overly zesty, more on the juice side of flavor with a nice zap of tang to it.


Cola is glorious. I would marry these. It’s kind of weird once they’re unwrapped because the candies are white (remember Pepsi Clear?). The flavor is great, it’s a little nutty, creamy but with a snap of lime and that cola flavor. There’s tartness to it and even a feeling of effervescence since there are little tangy spots that give a little jolt of flavor while chewing.

Lemon is tart and smooth without much lemon peel essence to it. They’re quite tasty and have just a hint of a yogurt note to them.

Cherry is a really interesting flavor. It’s different from American black cherry (like Life Savers). It’s dark and woodsy, but also quite tangy and has a little bit of a caustic medicinal flavor to me. There’s no coloring in it, so I can’t complain about that weird aftertaste I get so often.

Raspberry is very fragrant and nuanced. All the notes are there: the perfume, the seeds and the boiled jam.


Credit to : http://www.candyblog.net/blog/item/haribo_maoam_fruit_chews