literally aids

EVER since I have been scrutinizing political events, I have taken a tremendous interest in
memes activity. I saw that the Socialist-Marxist organizations mastered and applied this
instrument with astounding skill. And I soon realized that the correct use of memes is a true
art which has remained practically unknown to the bourgeois parties. Only the Christian-Social
movement, especially in Lueger's time, achieved a certain virtuosity on this instrument, to
which it owed many of its successes.
But it was not until the War that it became evident what immense results could be obtained by a
correct application of memes. Here again, unfortunately, all our studying had to be done on
the enemy side, for the activity on our side was modest, to say the least. The total miscarriage of
the German 'enlightenment ' service stared every soldier in the face, and this spurred me to take
up the question of memes even more deeply than before.