Gucci Gang Gucci Gang Gucci Gang Gucci Gang

Only the gucciest of members aloud

Gucci is an Italian luxury brand of fashion and leather goods, part of the Gucci Group, which is owned by the French holding company Kering. Gucci was founded by Guccio Gucci in Florence in 1921. A turnaround of the company devised in the late 1980s made Gucci a global contender and a notable fashion label. In October 1995. The firm was named "European Company of the Year 1998" by the European Business Press Federation for its economic and financial performance, strategic vision as well as management quality. In the early 1990s, Gucci underwent what is now recognized as the poorest time in the company's history. Maurizio riled distributors, Investcorp shareholders, and executives at Gucci America by drastically reining in on the sales of the Gucci Accessories Collection, which in the United States alone generated $110 million in revenue every year. The company’s new accessories failed to pick up the slack, and for the next three years the company experienced heavy losses and teetered on the edge of bankruptcy. Gucci’s ad was banned worldwide instantly, but the Italian luxury brand still continues to publish controversial ads. Gucci used a short film and images with reference to a cult film about drug addiction. The campaign advertisement depicted women dealing with drugs and prostitution. The film the Gucci ad is inspired by is based on a 14-year-old heroin addict and sex workers’s true story. A scene in the Gucci campaign takes place in a subway/railway station usually connected with prostitution and drug trade; in the film, the main character and her boyfriend sell their bodies at that same place called the Bahnhof Zoo. This advertisement received a lot of backlash primarily because one of their young models was unhealthily thin according to the Advertising Standards Authority.[34] This advertisement may sound shocking to some, but to the advertisement industry it is a prime example of what they are supposed to do. William O'Barr argues that advertisements' main priority is to break through and draw the consumer's attention, regardless of what is deemed appropriate in society's eyes. Gucci operates about 278 directly operated stores worldwide as of September 2009, and it wholesales its products through franchisees and upscale department stores. In the year 2013, the brand was valued at US$12.1 billion, with sales of US$4.7 billion. In the Forbes World's Most Valuable Brands list, Gucci is ranked the 38th most valuable brand, with a brand value of $12.4 billion as of May 2015. As of January 2015, the creative director is Alessandro Michele.