Playing games = interactive design research. No, seriously.

For relatively small budget and short development schedule interactive training simulation projects, we leverage the hard-earned interactive design solutions found in big-budget retail games.

Multi-million dollar retail video games with 3-5 years development cycles are the most polished and thouroughly usability-tested examples of interactive 3D experiences. Games we've exprienced in common give us a shared design language which we can use to more rapidly design simulation-based training products. Drawing from a collection of solutions that are known to work avoids lengthy trial-and-error discovery processes.

http://www.forgefx.com