You Know The Rules

YKTR STANDS FOR ‘YOU KNOW THE RULES’ A SIMPLE TAGLINE COINED BY THE BOYS AS A SLOGAN UPON WHICH THEY HOPED TO BUILD AND GROW THEIR BRAND. NOW A CLOTHING AND MEDIA EMPIRE DEDICATED TO PROVIDING THE BEST CONTENT, PERIOD.

Since launching in 2017 YKTR has transformed from a joke among friends, into a hashtag, and now a clothing and media empire dedicated to providing the best content, period.

It was founded in Sydney, Australia by former and current NRL players Isaac John, Corey Norman and James ‘Chicko’ Segeyaro.

YKTR stands for ‘You Know the Rules’ a simple tagline coined by the boys as a slogan upon which they hoped to build and grow their brand.


The content machine that YKTR has since become uses clothing as the vehicle to do just that.

Since its launch, the quality and uniqueness of the brands’ street-style apparel has leveled up significantly - as the team works diligently to provide the best possible, high-quality pieces to their impassioned community of followers.

YKTR is now at a point where the product matches the content, each capsule created with the boy’s distinct, signature aesthetic at its core. The content reflects the product, and vice versa.

And both are engineered with the pillars upon which the brand was originally founded on, front of mind; good times, friendship, cold beers and travel.