PinkBorderLandsBoys was founded upon a common belief that electronic sports had far from reached its potential despite already being a billion dollar industry. In order to make a difference in a vast market, a new and alternative approach had to be taken. After a few weeks of evaluating and strategic planning the project now known as PinkBorderLandsBoys was ready to be revealed to the world. The main thing we wished the project to maintain was continuity, a quality severely lacking in the electronic sports world. In order to maintain this we needed to make clear-cut guidelines for the growth and execution of strategies and set a series of values that we believe have to be a part of everything we do.