Perth Outreach Program

The right honorable gentlemen has pointed out his perspective that the fried chicken belonging to "Kentucky Fried Chicken (KFC)" is of superb quality in terms of taste and texture in comparison to local (Singapore) competitors by an exponential margin, hence ranking 1st. However, in the power vested in me in this house, I must however disagree with this perspective which I will be discussing in this essay.

Singapore has many different fried chicken providers such as Texas Chicken, Wingstop among others which has in my humble opinion provides better quality of offerings in terms of 1. Flavour 2. Texture (Crunchiness, Juiciness) 3. Sauces 4. Size. Fried chicken is a humble dish that has been enjoyed by many not only to those residing in Singapore and Australia but on a multi-national scale. And to benchmark a franchise KFC among other local small businesses itself (that provides far superb fried chicken) is an insult as well.

I will now be discussing on the points of KFC offering such as the 2 pieces meal. Firstly, KFC offers 2 pieces on fried chicken with the choice of breast, wing, drumstick or thigh for consumers to choose from. However, the size is of disappointing one which does not provide for satisfaction or the feeling of being 'full'. Secondly, when expecting fried chicken cooked using the deep-frying method, one would expect a crispy skin and a juicy bite. Yet, the chicken passes off as a microwaved chicken that's been left to suntan in a metal tray for a few hours. Absolutely dreadful. Thirdly, when it comes to taste, it is average and at generosity, wonderful on good days with a very empty stomach. The only saving grace of KFC is their nacho cheese loaded fries which carries the entire menu (their rice buckets are good and of value too in their defense). Yet, this is insufficient to mask up the fact that their snacks such as fries and chicken popcorn or the seasonal chicken skin is ever so lucrative. While this may be attributed to the negative effects of franchising and preparation from a central chicken before distribution, it is unjustifiable for such greasy food to only allow consumers to feel icky after consuming a 'hearty meal'. It is worth noting that KFC's coleslaw is by far an abomination and mash potato at the same as those instant mash potato from 7-11 (convenience store chain).

Kentucky Fried Chicken can be found across the island with multiple locations in walking distance of malls, schools and offices. For it's convenience and factoring how Singapore's towns and neighborhoods are planned along with marketing and advertising efforts, the popularity of Kentucky Fried Chicken in the local market is understandable. Some may even recount Kentucky Fried Chicken for its sentiments in being the humble lunchbox that 11 year old (Primary 5) students would snack on during the National Education Shows (National Day Parade Rehearsals as part of Singapore's National Education Curriculum otherwise simplified to Social Studies) For it's value and offerings, wise consumers would rather patronize texas chicken for a similar meal or even splurge on Korean Fried Chicken, which is by far the superior KFC. While many speculate a driving factor deriving from the Korean Wave with the rise of Korean Pop Culture, skeptics and individuals of neutral standpoints enjoy the Korean Fried Chicken which has outshine Kentucky Fried Chicken in every possible aspect including customer service even though the price may be twice or thrice as high in comparison.

It is in my humble opinion that I recommend the right honourable gentleman to withdraw his proposition of ranking 'Kentucky Fried Chicken' as number 1 in the local market with the aforementioned points and return to the house with a better proposition. With the power vested in me in this house, I regrettably must withdraw and abstain the right honourable gentleman's point.