SHUT IT DOWN!

Ramsey's newest business venture:

Come dine at:
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Hell's Kitchen|24-7Dustbowl/Goldrush|Gigabit
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On the second series of The F-Word Ramsay showed a softened stance after learning about intensive pig farming practices including castration and tail docking. On the programme, Ramsay commented, "It's enough to make anyone turn ♥♥♥♥♥♥♥ vegetarian, for God's sake. And I've always sort of knocked vegetarians and vegans for missing out on the most amazing flavour you can get from meat. But you can see why so many people change instantly."

Some controversy arose in the third series of The F-Word when journalist Janet Street-Porter, who thought horse meat should be eaten more widely in Britain, attempted to serve horse steaks and quiche at Cheltenham Racecourse during Gold Cup Week. The police prevented her from doing this, and deemed the stunt "highly provocative". She subsequently served the meat from a private property; most of the consumers shown in the programme approved. The conclusion of both Street-Porter and Ramsay was that horse meat merited a more prominent place in Britain's national diet. In the wake of the stunt, representatives of animal rights group PETA protested by dumping a tonne of horse manure outside Ramsay's restaurant at Claridge's in central London.