Stand Firm and Strike Hard

The Staffordshire Regiment (Prince of Wales') (or simply "Staffords" for short) was an infantry regiment of the British Army, part of the Prince of Wales' Division. The regiment was formed in 1959 by the amalgamation of The South Staffordshire Regiment and The North Staffordshire Regiment (Prince of Wales's). The Staffords can trace their history back to 1705 when a regiment known as the 38th Foot was raised at Lichfield by Colonel Luke Lillingstone.

http://en.wikipedia.org/wiki/Staffordshire_Regiment
http://en.wikipedia.org/wiki/The_Mercian_Regiment