Just an observation: 8 out of the 10 objectives can be achieved without spending a penny, and I had already sent a friend a gift some months back. I did buy Zombie Driver for $2.50 to round it out, but that doesn't exactly make the contest a cash cow.

The thing here isn't that they are making money. It's that they are exploiting gamers by attempting to coerce them into buying games for a minuscule chance at a reward they can remove from you at any time.

^0The ^3Cake // they always trying to make money :((

Steam is just trying to make money...

someone know what happens after win event? (or how to get games?)

ERROR: Reference to event_treasurehunt not found in local memory
Ratio 34/2,000,000 has no acceptable outcome
Player Fish Taco not found in folder "boycottthehunt"

404 Point not found.

Too many promos. This'll just fuel a whole new wave of trading...