Granted, it's been a month since I looked through the STORE, but why is it that today when I scroll down and down and down, that I keep seeing the same 10 games repeated dozens of times?? I keep hitting [Ignore] but on a refresh they haven't exactly disappeared.

Huh?

Is this paid sponsorship? Some are even ones where I own the original game - and they're still advertising the original game?!?

The new format (tall, wide, taking up all the space - maybe it was made for mobile instead of PC?) - let alone the many, MANY repetitions - doesn't really work. Well, unless Steam's only goal is to take up space to try hiding that there isn't anything interesting.